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What's up with Fuse?

Posted on April 4, 2008 at 12:20 AM

I get this question a lot lately. Actually, I've gotten it since the channel was called MuchMusicUSA. Everyone wants to know why there's changes. Why the channel shows movies and not as much rock. Well, I'll tell you and get ready for some hard truths people.

Music videos don't rate.

WHAT? NO WAY? Sadly, it's true. Television is rated on an antiquated system called the Nielsen's and music videos never add up. This is why the other music video channel doesn't play music anymore.

"But Steven, MTV's been around for over twenty years? Why was it so popular?" Simple. There weren't as many cable channels and there wasn't satellite or digital cable. Now look at your cable box. There are over one thousand channels. it's bonkers? How can Fuse compete?

The answer is simple - with fans like you writing us and telling us why you like Fuse. Not everyone has a Nielsen box (I've only met two people in my lifetime who have) and obviously you guys are our fans, so here's what I need you to do:

Write a letter. An actual physical letter (no emails, no blogs, no myspace comments) telling why you love Fuse. Give me a list of your favorite bands and sign the damn thing with your real name and where you're from.

Get five of your friends who might not be on friends on the SURS myspace to do the same. Then we'll have some crazy numbers and the powers that be will have to listen to your plight.

Mail them to me:
Steven Smith
Fuse 11 Penn Plaza
17th Floor
New York, NY 10009

Got it? Excelllent!
Now put pen to paper and write a letter.

Spread the word!

your friend,
Steven

User Comments

Awesome. I totally understand this now, and even though I have not sent in any letters asking why FUSE has changed so much, I often wonder it. I'll definately write a letter.

Rachel

Rachel on April 4, 2008 at 06:53 PM

That's pretty interesting--I've always wondered about that. It's ironic that the reason there have been changes to Fuse is because music videos don't rate well...One of the reasons I personally loved Fuse was because they played more videos from bands I cared about...But I'll stop talking about how much I love Fuse and go write that letter. :]

April on April 4, 2008 at 11:23 PM

It's wierd, though, because I only watch Fuse when music vids are on; I don't bother with the movies. I get it though. Sort of. Fuse is doing what is has to do to compete with other music stations and it's actually playing more videos. I'll write that letter, Steven, and I'll bug my friends to do the same.

~Danielle M.~

Danielle on April 6, 2008 at 01:17 AM

Oh, so writing a letter.
On facebook, I've been in a conversation that's lasted several days about "wtf FUSE?"

Now I'm off to bug everyone I know to write a letter.

<3M.K.

MK on April 14, 2008 at 05:14 PM

wowwww.that's cool, i've always wondered that. soo, you can almost guarantee that i WILL be writing you letters. lots of them....anyway,peace and lovee.

I LOVEE YOUU STEVEN!

ambaa! on May 2, 2008 at 11:03 AM

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