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Who Loves The Kwik-E-Mart?
Posted on July 5, 2007 at 11:14 AM
I love the Kwik-E-Mart! In what is an unusual, and rather cool, marketing move, several 7-Eleven's throughout the country (OK and Canada, too) are remodeling and presenting themselves as Kwik-E-Marts, the animated, fictional convenience store frequented by Homer (for slushies), Bart and Milhouse (for slushies) and Nelson (for shoplifting). Very intriguing is the fact that The Simpsons ddid not have to pay for this - 7-Eleven is doing the campaign for nothing. It's all to promote the upcoming Simpsons full length film, out later this month. Thank you come again, etc.
There's a fine line where business meets pleasure and reality meets fiction. And one North American chain has managed to bridge both gaps. By now you know that after almost 20 years on TV, the folks behind The Simpsons are finally coming out with a feature length movie. And you've likely also heard that 7-Eleven, the convenience store chain located right across the continent, has decided to convert a dozen of its stores into the cartoon's "Kwik-E-Mart," run by Apu Nahasapeemapetilon.
Those stores were finally unveiled over the weekend, and feature huge cut-outs of Bart and Milhouse sitting on top of the building with a sign that mimics the chain's trademark colour scheme but reads "Kwik-E-Mart". Other characters are represented inside. And products from the show, ranging from Squishees and Buzz Colas to Krusty-O's, are on sale even in outlets not taking part in the conversion.
All of which is putting smiles on the movie marketers' faces - they're not paying a cent for the promotion which is being borne completely by 7-Eleven. Company officials estimate they're shelling out "millions" for the makeshift renovations. But the chain believes it's worth the money. "We thought if you really want to do something different, the idea of actually changing stores into Kwik-E-Marts was over the top but a natural," explains Bobbi Merkel of FreshWorks, which handles advertising for the convenience stores. "It shows they get the joke."
Tagged as: Television
User Comments
I agree. I wonder why each city was picked? Looks like they went for more of a spread, than picking the most populated cities.
I did find: http://www.jimmyco.com/display.php?codename=Kwik-E-Mart
Jrew on July 10, 2007 at 08:09 PM
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